The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly h...
The Modeling System That Powers 30%+ Revenue Growth
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&a...
Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)
Every dollar spent on SaaS is a dollar that does not go into ads.
In this episode, Luke Austin sits down with Gil Dye...
How We Forecast $4B in GMV to 3% Accuracy
Every forecast is wrong. The question is whether yours is useful.
Luke Austin, walks through the CTC Methodology seri...
How One Methodology Runs 170+ Brands
What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That's ...
12 Years of Agency Knowledge in One Document
Taylor Holiday reveals the system CTC built to deploy 12 years of ecommerce knowledge across every brand they manage....
Offer-Market Fit: Why 7-Figure Brands Hit a Wall
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you're stuc...
The Branded Ads System Behind 170+ Ecommerce Brands
How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, ...
What a Profit Engineer Actually Does All Day
What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the ...
Why Most Founders Set the Wrong Growth Goals
Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he le...
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly h...
The Modeling System That Powers 30%+ Revenue Growth
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&a...
Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)
Every dollar spent on SaaS is a dollar that does not go into ads. In this episode, Luke Austin sits down with Gil Dye...
How We Forecast $4B in GMV to 3% Accuracy
Every forecast is wrong. The question is whether yours is useful. Luke Austin, walks through the CTC Methodology seri...
How One Methodology Runs 170+ Brands
What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That's ...
12 Years of Agency Knowledge in One Document
Taylor Holiday reveals the system CTC built to deploy 12 years of ecommerce knowledge across every brand they manage....
Offer-Market Fit: Why 7-Figure Brands Hit a Wall
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you're stuc...
The Branded Ads System Behind 170+ Ecommerce Brands
How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, ...
What a Profit Engineer Actually Does All Day
What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the ...
Why Most Founders Set the Wrong Growth Goals
Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he le...
